Yes!

Using the Internet as a marketing tool is a wise business decision no matter the size of your company. Here is something to consider if you are wondering whether it is a good idea to get a website or not.

Consider what kind of information a potential customer gets when he enters your office (showroom, restaurant or store). Perhaps your customer can...

• Read the sign stating the hours of operation (or holiday hours)
• Pick up a business card with your full business name, mailing address, fax and phone numbers
• Read a brochure about your company's history, products/services, mission statement
• Look at photos of the owners/employees at promotional and staff events
• Read notices on a bulletin board
• Get information about affiliates, partners or suppliers
• See how staff interacts with customers
• Learn methods of payment
• Pick up a catalogue, schedule an appointment, ask questions, meet staff
• Feel the spirit and energy of your company

A website provides the experience of visiting your business in person. You need a website for the potential customer who...

• Doesn't or can't drop by
• Wants to know if you are open on Sundays
• Doesn't know your location(s), phone number(s)
• Needs to know about parking/accessibility with public transport
• Wants to gain product/service information before making a decision
• Wants to comparison shop before making a commitment
• Has time to browse now: at midnight on the Sunday of a long weekend or after the kids have gone to bed
• Wants the assurance your firm is professional, up-to-date, credible and is interested in catering to his/her needs at his/her convenience

The above article, with a few revisions by Mountbatten Ltd, was written by Lynda French.